How Do You Measure the ROI of Social Media? You Don’t.
Saturday, November 15th, 2008Earlier this week HubSpot sponsored the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion with Andrew McAfee of Harvard Business School, Matt Culter of Visible Measures and HubSpot CEO, Brian Halligan.
A full video recording of the event is posted below, but here a couple of my favorite lines from the speakers (also be sure to check out the copious tweeting from the event):
Brian Halligan: ”What’s interesting about social media marketing is that it’s really about the thickness of your brain, not the thickness of your wallet.”
Matt Cutler: “What’s happening in the world of viral video is that numbers are now beginning to compare very favorably with traditional media buys — and that’s real ROI.”
Andrew McAfee: “Measure what you can measure … and don’t try to hang a dollar figure on it”
If you want to skip to a specific speaker, Brian starts at 4:54, Matt at 19:38, Andrew at 34:20, and the Q&A at 43:31. You can see Brian’s slides here.
If you want to read more about SMB10 check out the blog posts from Zach Braiker, Amanda O’Brien, Rachel Happe and Andrea Mercado. Bob Collins also posted photos here.
