How To Make Money With Youtube -How to Get to Page 1 of Youtube

November 21st, 2008

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November 21st, 2008

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The Clickbank Ad Serving Platform

November 21st, 2008

Over the last year or so, Clickbank has really kicked it up a notch. They have added so many features that Clickbank affiliates have been waiting for for a long time. I just happened to notice this new feature as I was checking my sales stats.

I seems that they are adding an ad serving platform. Forget the old marketplace XML feed with the generic descriptions meant to get affiliates to sell a product rather than being of any benefit in selling a product. Now vendors can ad real ads to the marketplace feed. Well, maybe not now, but soon:

Shortly after the release of phase one, we intend to introduce phase two, which includes adding these new advertisement fields to our Marketplace XML feed and rolling out our own contextual ad serving platform. Affiliates will utilize this platform by placing a ClickBank widget on their site that displays relevant customer-facing ad copy to their readers. When a customer clicks an ad and makes a purchase, the transaction is recorded and commission is paid to the affiliate. We will provide more information about how affiliates can maximize the use of this program in an upcoming release.

Read more about it here.

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Clickbank as the Stock Market

November 21st, 2008

I am going to let you in on something. There are a few ways you can pick a topic for a niche blog.

One is to go through your interests and what you want to learn and pick something. Then find some affiliate products that compliment that interest. Then start writing. If you are interested, than it should be easy to come up with content. This is probably the best way. Readers will notice your passion and your stake in what you have to say. You can’t go wrong with this route.

Another way is to play affiliate programs like they are the stock market. And I will have to admit, I have done this one too. Commission Junction, Clickbank and various other affiliate programs give you stats on where the most money is to be made and which products are the most popular.

With Clickbank, you can use sales rank, gravity and referred. Of course other factors may influence your choice such as whether the product has a subscription (subscriptions rule) or the actual commission you get on the product (not wasting your time promoting a product).

Sales rank on Clickbank is a aggregate number. It is calculate based on the other sales numbers as Clickbank. It’s as mysterious to Clickbank affiliates as PageRank is to SEO’s. They don’t know the exact algorithm, but they can guess. And for the most part, what you need to look for in the sales rank is the movement. Did a product just jump from #50 to #30 in a couple of days? Did a product come out of nowhere and hit the top 5 in it’s category? Or did it’s popularity go down? What caused this: hype or organic growth?

Gravity indicates how many affiliates are actively promoting the product. The number does not tell you exactly how many affiliates are promoting the product. It also is a calculated number giving present sales more weight than past sales. But it does give you and indication of the competition. And when you line it up against rank, you begin to notice discrepancies. If you sort Clickbank products by the rank and notice that the gravity dips for a product or two, those may be products you want to check out. That means the sales are in line with the rank, but there happens to be a few less affiliates promoting that product.

Referred gives you an exact number. This is the percentage of sales that come from affiliates. Most are high in Clickbank, in the 90% range. If you find a higher ranking product where the referred number is low, like 60% that means that the bulk of the sales resulting in that high rank is coming directly from a vendor. And this might indicate to you that you can take a little bit of that pie. Another tip. When this happens, it can also indicate pretty good branding on the vendor’s part (i.e. the product has a distinctive name and the vendor is most likely ranking #1 for that name).

Sometimes tools help with this process. There are a few tools that will help:

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Hands On Social Media for Direct Marketers

November 21st, 2008

DMA TopRank Online MarketingTopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. 

On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers.  At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.

To help educate in-house and agency side direct marketers on how to better understand and engage the social web, the DMA has engaged TopRank Online Marketing to launch a series of social media marketing workshops called, Social Media Smarts, providing practical insights into social media as a communications and customer engagement channel.

The two-day workshop will enlighten attendees on strategy and cost effective tactics for succeeding on the social web with services ranging from Facebook to Blogs to Twitter. Along with tools and practical examples of best and worst practices, attendees will develop a framework for building a social media strategy specific to their business.

Attendees will learn the basics of blogging, blog marketing and online reputation management as well as social networking, news, bookmarks, video sharing, image sharing, wikis and podcasting. Social media monitoring, analytics and measurement strategies will also be presented.

Understanding social media usage and platforms along with practical exercises will enable attendees to create the framework for a strategy and business case for social media by the end of the course.

The ideal audience for a workshop like Social Media Smarts includes marketing and communications professionals at all levels working in advertising, direct marketing, internet marketing, communications and public relations fields.

Event Details:
Social Media Smarts: An Introduction to the Social Web, Tools and Strategies

Location:
MicroTek New York Facility
90 Broad Street 11th Floor
New York, NY 10004
Dates: 12/4-5, 2008

More information and registration is available here.

Also, be sure to follow updates on DMA Social Media via Twitter.

Sponsored By: DMA Workshop on Social Media Marketing Build a business case, strategy & tactics - Dec 4-5 NYC

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